The Bliss Pima Towel is made using 100% Pima Cotton in the pile, it is soft to the touch, thick and extremely absorbent. Pima Cotton produces one of the finest cotton yarns in the world with its extra long fibres giving a more absorbent and colour brilliance than regular cotton. This towel contains anti-bacterial and odour blocking properties which are added during manufacturing. The treatment is a polymer containing silver technology that delivers silver icons when organisms land or form on the treated cotton. These ions continually release to safely minimise microbes that cause odour and material degradation. Dries faster than regular cotton Pima cotton is stronger than regular cotton making it more durable Absorbs and retains colour better than regular cotton giving a brilliance over many years of use.