Sweet simplicity: The has been designed so the alarm is activated or deactivated by the simple gesture of flipping the clock over to either on or off. It doesn’t get much easier - want your alarm clock on. You guessed it, your clock so the on the side is visible. No need for a wake-up call. Then be sure the offside is facing up. Welcome to sweet simplicity. The is available in 12 colours, meaning - there’s something for everyone. Find the perfect colour and finish to fit your space.